yes. create isn't industry-specific. past cohorts have included food creators, finance professionals, designers, coaches, musicians, health practitioners, construction business owners, beauty founders. if you have a business, a craft, or a perspective and you want to start showing up online in a way that actually feels like you, you're in the right room.

this is the most common reason people join. you're already doing it but something feels off. the aesthetic isn't quite right, the captions don't sound like you, it feels inconsistent or like a diluted version of what you actually want to make. that's exactly the gap create is built to close.

no. the editing fundamentals are covered through the studio (my self-paced capcut course, included with create). auto captions, overlays, colour correction, keyframes, assembling clips, troubleshooting, all of it.

whether you've never opened the app or you just want to sharpen your existing skills, the studio has you covered.

realistically, around 3-4 hours a week. that's a 90 minute live call, the pre-recorded lesson for that block (usually 30-45 minutes), and the time it takes to actually make and hand in what we're working on that week. some weeks will be lighter, some weeks heavier depending on what we're doing.

if you can't carve out 3-4 hours a week for the next 10 weeks, this isn't the right time to join. create is built around making things, not just learning about making things. that takes hours that are actually in your calendar.

every session is recorded and available within 24 hours. but the live call is where the real work happens. the feedback. the real-time problem-solving. the moment when someone says the thing you've been trying to articulate for three weeks. plan to be there.

if you know a specific week is going to be tricky in advance, tell us. don't disappear and catch up on the replay quietly. the program works because the cohort is in it together, and that only holds if people show up or say when they can't.

doors open for our sixth round july 20th. the cohort runs for 10 weeks starting september 7th. you'll get access to the welcome materials and your week 1 prep as soon as you enrol.

yes. the pre-recorded lessons are yours for life. the live call recordings are saved and accessible afterwards too. come back any time you need a reset.

solo gives you everything you need to build your content identity and strategy independently. all 12 lessons, the notion template, community access, and 1:1 messaging with me through the platform. it's for the self-starter who knows they'll run with the roadmap on their own.

collective is the full experience. everything in solo, plus 8 weekly live group sessions with me, the studio editing course, three guest expert workshops, a private collective space and office hours messaging. it's for the person who knows that accountability, live feedback and building alongside other people is what's going to make the difference between doing it and not doing it.

honest answer: create only works if you do. i can't do it for you. what i can tell you is that the structure is specifically designed to keep you moving. weekly live calls. deliverables every couple of weeks. a small cohort of people all building alongside you. and me, someone who will notice if you go quiet and will come and find you.

the commitment has to come from you first, but the scaffolding is built to hold you.

the program wraps but the work doesn't stop. by the end of create you'll have a creative thesis, a visual signature, a system, and a body of work that proves it.

you'll be set up to keep going on your own. for those who want to keep building with the group, inner circle is our ongoing monthly membership for past create students. more on that inside.

if you've read this far, you're ready. the people who aren't ready for create don't make it to the FAQ section.

the only question now is whether you're going to keep thinking about it or actually do something about it.